Challenge

RZEcommerce is a tech conference — 6 March 2025, Rzeszów, 50 speakers, around 850 attendees. The brief was to design creative VIP invitations that would reflect the event's character and clearly break away from a standard envelope, with the whole identity built on a California lifestyle mood: sunset, palms, heat, and an intense orange.

Budget realism was part of the brief too: the concept had to be tested against what could actually be produced, at volume, on a fixed date.

Solution

Working in collaboration with the MOVYTZA agency, I started with several concept routes. The chosen direction went fully tactile: a folded pop-up papercraft sunset scene that unfolds as the invitation opens, a kinetic-sand inside, and a magnetic box structure built so the several element inside survives transport. Typography and colours came straight from the conference brandbook.

Close collaboration with the printing house throughout - dieline and laser-cut preparation, overprint illustration and design on the cut elements and final production-ready files.

Result

"MOVYTZA understood our needs perfectly and delivered a project that exceeded our expectations. The creative invitations delighted both our team and the recipients. The collaboration was full of professionalism and flexibility."
> Natalia Nietupska / Orange West