GETCommerce is a conference organised by GetResponse and held by the sea, which is where the nautical theme comes from. Each year, the concept, design and production of the conference’s physical invitation were developed in close collaboration with the creative agency Movytza. We worked from the conference key visual, in constant dialogue with the GetResponse team.

GetResponse / GETCommerce 2026 | sailing compass

For the 2026 edition we extended the story of the previous year instead of restarting it: navigation instead of a wave. The graphic design followed the GetResponse brand book, with a navy-and-gold system built on flowing wave-line patterns.

The centrepiece is a working compass. Around it sit chocolates whose six tasting notes are written as a sailing forecast: “Wiatr zmian”, “Mgła na horyzoncie”, “Pełne żagle”. Each one doubles as a step of the journey. The copy, the structure and the object were designed as one piece, and the final series was hand-assembled and personalised.

GetResponse / GETCommerce 2025 | Pop-up "Złap falę"

We print the slogan and we made the wave the protagonist. The invitation sat inside a corked bottle, so pulling it out was a literal act of catching the wave. The magnetic box opened onto a 3D pop-up wave, with concertina paper filling that read as rough sea and glass pebbles reinforcing the water metaphor. Concept, pop-up construction, proportions and finishing were prototyped and tested before a single box was produced.